Four Sections to the Online Strategic Business Plan: Company Information, Design, Development, Promotion.

The company information portion of the plan should include answers to the following questions:

• What are the benefits to your business when having a web site?

• Are your products or services the right ones to sell on the Internet? Should you offer your entire product line?

• What is your competition doing online? Should you be doing the same or better?

• Will you transfer current customers to online sales/service or create an entirely new customer base online?

All 4 areas of the plan should be tied to answering 3 questions:

1. Who are you?
2. What do you do?
3. Why should I pick you?

The company information answers to these questions should already be answered by your desire to have a business in the first place.

There is no better way to ensure that you have a leg up over your competition than by hiring a professional company to design, develop and promote your web site. Choose ABA Creative Web Services for our Education, Experience and Skills.

Design and the Online Strategic Business Plan

When starting the design phase of the plan, close attention should be paid to the purpose of your web site presence. Many times, web sites are designed solely from a design standpoint. Many factors such as content, layout, load time, accessibility, and navigation must play an important role in creating a unique design to support your business web site.

It is very important to provide users with a site that is aesthetically pleasing. Many studies have been done that assert that web surfers do pause and view "pretty" sites. The key is making the user stay and want to come back. This is accomplished by adding useful content and making it easy to get to.

At ABA Creative Web Services we can work with you to layout the Design portion of your plan using our 10 years of Internet experience and 15 years of Marketing experience. We have the skills, education and experience to ensure that your site is eye-catching and effective.

The design answer to the 3 important questions comes from creating a design that effectively displays your company, your company's products and services and your company's strengths.

Development and the Online Strategic Business Plan

The development portion of your plan needs to address where you will host your site and what programming will be necessary. ABA Creative Web Services can provide easy to understand information to help make these decisions. We are committed to making sure our clients' sites utilize the most appropriate technologies for their unique needs. Your Online Strategic Business Plan should contain specifics that will be used to develop your site from concept to testing to implementation to launch.

Development also involves the complex task of content writing. This is perhaps the most important effort in plan creation and site development itself. All expert sources that study the Internet report that content is what makes users stay and what makes them return. This is the key to success on the Internet. Content should be both company and product/service related. The addition of informational and entertaining content is a must to ensure appeal to a large audience. At ABA Creative Web Services, we know how to fill your site with exciting relevant content that will keep users coming back for more. We have many years of experience with content and marketing writing and we work with some of the most talented writers in New Mexico. Our business experience and education (25 years in business, 2 MBAs and a Masters in E-Business) allow us to keep your site content on-focus, rich and enjoyable.

The development answer to the 3 important questions is contained in the marketing and sales messages developed for the Home Page and other key site pages.

Promotion and the Online Strategic Business Plan

The inclusion of a Promotion section in your Online Strategic Business Plan ensures that your site will be seen. Just like a new storefront, web sites need to be promoted to their market. There are so many ways to promote and advertise that a plan is the best way to keep focused and achieve the best results. The plan specifics also makes sure there is money in the budget for this important step.

Online Promotion - Decisions need to be made about search engine and directory submissions, banner advertising, pay-per-click campaigns, Free! programs and other online advertising methods. These methods are effective at getting hits both from the general public and your targeted market.

Offline Promotion - There are many opportunities for advertising that are not specific to the Internet. These are referred to as traditional marketing avenues. They include billboards, radio and TV spots, postcard and flyer mailings, magazine advertising and open houses. This type of promotion is very effective at driving potential clients to a web site.

The answers that have been previously developed to answer the 3 important questions are crucial to this phase of the plan. Without clearly stating who you are, what you do and why you are the best, all the promotion and advertising in the world will not produce a successful site.