Click Here to see how Web Site Promotion fits into your Strategic Web Site Business Plan.

Search Engine Submission - Site submission is done on a page by page basis, one page per month. The first step is to choose the keywords that pertain to the site. This is done using many research tools. These words are grouped into four sections:

• Primary focus words that need to be used in all promotion efforts.
• Secondary focus words that are used in some promotion efforts to minimize costs.
• Interest words included in non-paid advertising.
• Bottom words that, although relevant, would not be effective to use.

Once these words are compiled, and approved, the first page is optimized for three primary focus keywords that fit the page. This includes:

• modifying the title, keyword, and description tags
• updating, rewriting, writing or modifying the page content*
• adding or modifying link text
• adding or modifying image text

*Modifying page content is really important in the process of site submission. The search engine's job is to display relevant results, and the best way to do this is to actually look at the site's content.

Since it takes from 4 to 8 weeks for a search engine to rank a submitted page, we wait one month and begin tracking the page for 3 months. During these months, we make minor changes when necessary to increase or maintain a ranking. After the three-month period, the results are reported to the client and a decision is made whether to continue the monitoring.

Site Enhancement - We have developed a process that not only improves the performance of a site, but also improves the effectiveness of a site. It involves updates for changes in technology and Internet standards, directory submissions, child friendly listings, paid advertising research, and award submissions. Site Enhancements should be done two to four times a year. We offer this to our design and development clients and to other sites that want to improve their Internet presence.

• The updates include a site review to ensure top notch navigation, image optimization, proper flow, current META tags (description, keywords, content, classification, subject, copyright, etc…), up-to-date online policies, and clean HTML code.
• Directory submissions are effective because they have a very loyal following. Directories are different from search engines because they list sites by categories instead of keywords (although many of them also use keywords). The directories we submit to change on a regular basis to ensure the broadest range promotion for our clients.
• Child Friendly Standards are important to all sites, not just those that cater to children. There are many ISPs that screen sites for their users and only display sites that have a "safe" rating. We are always tracking the changes in these standards to make sure we can offer our clients the most current information.
• Site awards are a great way to increase exposure and site recognition. We apply our sites to a variety of ranked award sites. These sites do not just give out awards, a set of criteria must be met for each award. Part of this process is to ensure that the sites meet the criteria prior to the submission.
  

Pay for Promotion - We contract with companies that specialize in the area of promoting web sites. The services these companies offer vary from manual submission to top search engines, keyword research and analysis, targeted email, bulk press releases, and much more. Although the cost for their services are often high, the results are well worth it.

If you would like more information about Web Site Promotion or would like to speak with a promotion professional, please call or email us.